How is your content creation process different than working with a virtual assistant?
A virtual assistant is trained to perform a certain skill or task. They take your ideas, detailed instructions, and create a product from it.
They may have varied backgrounds but most will not have extensive experience in the pet nice which may interfere with their ability to understand your instructions and crate what you imagine.
The process here at PetTalk Media is:
- We discuss your goals and ideas
- We brainstorm together
- I give feedback based on my expertise in marketing and communications in the pet industry
- I help you develop strategy
- THEN, if needed, I (or me and my team) help you implement the plan by guiding you to create content or creating
Will you write articles exactly like I would write them?
Yes, Maybe, and No. Each person and brand has their own writing style and communication preferences.
I take the time to learn the ins and outs of your product and services. I ask you questions to get to know your demographic, current audience, and target audience.
I get to know your personality and try to understand your communication style. Then I try to match you with a writer on my team that I think fits your style. In some cases, I will write the articles myself.
The first few articles may take a little more back and forth as we try to meld two styles and personalities but, ultimately, we learn from each other and settle into a rythm that results in articles you feel closely matches what you would write yourself.
Even though I have a team of writers, I have carefully selected them based on my personal preferences for quality of work and writing style. Also, all articles are reviewed and approved by me before they are passed onto you for approval.
Therefore, these articles will generally align with my own personal communication preferences and format, as well as what I’ve learned about yours.
In other words, these articles will be written for you but will inherently always retain some of my natural communication style.
That being said, not all writers will be a good match for you. Including myself and my team. And that’s ok.
Each writer has their own style. While preferences and details can be learned, the specific way you communicate may not be able to be duplicated by someone else.
If you like my general writing style, then we are probably a good match. If you read my articles and think, “This is totally NOT how I would have written this. It’s horrible.” then we are probably not.
To help you determine if we are a good match, please check out these articles:
- How a Little Rescue Dog Saved Me and Helped Animals
- What Should I Do When My Old Dog Starts Peeing in the House?
- Guest Post: BlogPaws – Use These 5 Basic Blogging Skills to Rock Instagram
- Guest Post: Sierra Trading Post – 10 Dog Travel Necessities for a Safe and Happy Road Trip
- Guest Post: Pet Connection Magazine – Hike or Walk You and Your Dog Into a Healthier New Year
- Guest Post: Outdoors NW – Cascade Hikes for Pint-Sized Pups
Do you bill by the hour or on a project basis?
The answer is “it depends” and “a little of both”.
During your initial project consult, we will discuss all of your goals and the areas where you need the most help.
PetTalk Media then provides you a quote for that work based on the time required to complete it and skill level involved.
Although the price quote takes into account the “hours” needed to complete a project, you are only billed for the price quoted in the scope of work even if it takes us a little longer to complete.
If you wish to modify the scope after work has begun by adding tasks, significantly changing the way you want the work done, or because you need expert advice on additional projects outside of the scope, we can discuss revising the package fee or just adding on the extra work at an hourly rate.
Do you meet with clients in person or over the phone?
Most meetings, strategy sessions, and correspondence takes place over the phone, computer using a conferencing program like GoToMeeting, or via email.
However, I live in Seattle. Therefore, if you are in the Seattle area, I may be able to meet with you in person on occasion.
There are also very limited opportunities to meet in person with me when I is traveling for business.
How long to you usually work with one client?
The length of time I work with any particular client varies.
My goal PetTalk Media is to build a long-term relationship with each of my clients.
I have worked with some clients only once and for as little as a week.
Typically though, I work with a client over a period of several months or multiple times during a given calendar year.